One pint-sized Youtube star that I came across today was that of, Keenan Cahill, a 15 year old 'wannabe rapper' from Chicago, Illinois. His claim to fame is posting videos of his favourite songs on Youtube whilst popping some slick dance moves and lip-syncing along to them - which he has already entertained 30 million Youtube users with!!
It seems obscene that 30 million people would watch these inane videos, however, on the flip side, 50 Cent (real name Curtis Jackson) clearly saw a very clever and unique advertising opportunity for his new song, "Down on Me" featuring Jeremih. Keenan's latest video of "Down on Me" was screened on the Chelsey Lately show last month which features 50 Cent joining in with Keenan halfway through the song, lipsyncing and dancing along! The video has already surpassed 11,500,000 hits and increasing rapidly! With Youtube being a huge storage system for all of these types of videos, I can imagine it to be live for a while to come!
This is fantastic free publicity for 50 Cent as he not only is tapping into and exposing his song to the wide following that Keenan has created, but it also does wonders for his reputation since it is commendable that such a huge hiphop star would feature in an online video with a disabled fan of his!
I believe this, and other examples of the popularity of these amateur videos, should make large brands wonder how they could this social media tool to their advantage. Perhaps using these cost efficient, ie. FREE, methods of advertising could be beneficial to their company and enable them to see the feedback from their consumers - we all know that the customer is always right! Certainly there are huge opportunities for brands out there with these new social media platforms, they just need to tap into them!
For a bit of light relief, you can see Keenan and 50 Cent in action below:
LB x
No comments:
Post a Comment